1INCH
The challenge was positioning the company as both a leading consumer DeFi platform and a serious enterprise solution provider, requiring dual messaging strategies for different audience segments during a critical expansion phase.
The integrated approach focused on three strategic pillars: establishing consistent tier-1 media presence through ongoing commentary and expert positioning, leveraging major industry events like Paris Blockchain Week and TOKEN2049 for maximum visibility, and executing targeted B2B engagement to support enterprise division growth and strategic partnerships.
Our campaign transformed initial Davos WEF event support into a comprehensive global PR initiative. We organized an exclusive media brunch with 30 journalists and KOLs to announce Solana integration, secured the highest volume of tier-1 media mentions since campaign inception, and positioned 1inch leadership as go-to industry commentators with consistent incoming media requests.
We successfully executed dual-track messaging that elevated both consumer and enterprise positioning, facilitated personal introductions to 5 strategic partners for B2B expansion, and created sustained media momentum through major conference coverage at Paris Blockchain Week and TOKEN2049.