POLKADOT
Polkadot needed to maintain its position as a leading Web3 infrastructure provider in an increasingly competitive blockchain landscape. The challenge was communicating complex technical innovations to both mainstream business audiences and the crypto community while driving awareness of ecosystem growth during a critical period of expansion and new partnership announcements.
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The multi-faceted approach centered on three strategic pillars: securing tier-1 media penetration in premium publications, positioning key ecosystem figures as thought leaders through exclusive interviews, and leveraging major ecosystem developments to create sustained coverage momentum across global markets.
We secured exclusive interviews with Polkadot founder Dr. Gavin Wood in Bloomberg Businessweek print edition, positioned ecosystem ambassadors as industry experts across CNN Business Middle East and South China Morning Post, and amplified major announcements including the $20M Scytale Digital fund launch and Kusama's 10 Million DOT allocation.
Throughout the six-month campaign, we achieved coverage in 28+ premium publications with a combined audience reach of 94.2 million. The campaign successfully positioned Polkadot at the forefront of Web3 infrastructure conversations, with notable wins including Bloomberg Businessweek magazine coverage, South China Morning Post exclusive interviews (35M monthly readership), and multi-language coverage across English, Chinese, Japanese, Korean, and Arabic markets. Strategic ecosystem storytelling around fund launches and partnerships drove sustained momentum, establishing Polkadot as the definitive voice in blockchain infrastructure innovation.